If You Miss Them Below On Your Landing Page Your Pay-Per-Clicks Will not be Effective
Pay-per-click (PPC) advertising can effectively drive traffic to your website quickly, but small businesses too often make mistakes that undermine their campaigns.
Through programs such as Google AdWords and Facebook Ads, marketers specify an amount they’re willing to pay for each visitor who clicks through to their sites.
1. Match Landing Pages to Ads
Sending a visitor from your PPC ad to an irrelevant landing page not only disrupts the sales process but also can also result in the assessment of lower ad quality scores.
To avoid low relevance ads and landing page pairings, decrease the number of keywords. That will help make your landing pages as relevant as possible.
2. Write the Perfect CTA (Click-To-Action)
A call to action or a CTA is a written directive used in marketing campaigns. It helps encourage website visitors to take the desired action.
A good CTA can help with decision fatigue and give meaning to your content. Even if it’s just a two-word phrase, users need some direction to know what to do next.
CTAs that create a sense of urgency will also help increase conversions.
3. Use Testimonials
Customer testimonials build trust and credibility with your audience for your products or services.
Customer testimonials encourage visitors to take the next step in your sales funnel, which results in a higher conversion rate.
4. FAQs
Relevant questions and answers related to your services or products will help visitors to take the next step in your sales funnel, which results in a higher conversion rate.
As a digital marketer, I know how hard making visitors click through our ads and bring them to our website. After that, if we do not have enough information about what they are looking for, then the pay-per-click will be in the trash.
If you have questions about landing pages, pay-per-clicks, or CTA, please comment below, and we will help you.
