How to Do Keyword Mapping: A Step-by-Step Guide
Most people believe you have to write “new” content to get more traffic. But what about adjusting your existing content?
Believe it or not, it is easier to get more traffic by just modifying your existing content. One way to do this is by integrating relevant keywords into older articles.
This is called “keyword mapping”. In which you are pairing new or relevant keywords to existing pages in order to maximize your rankings.
What is Keyword Mapping?
Keyword mapping is the process of assigning relevant keywords to specific pages or sections of a website. It is an important aspect of search engine optimization (SEO) as it helps search engines understand the content of your website and how it relates to the keywords that users are searching for. Here are the steps to do keyword mapping:
1. Identify your target keywords
The first step is to identify the keywords that you want to target for your website. These should be words or phrases that your target audience is using to search for your product or service.
2. Create a spreadsheet
Create a spreadsheet to organize your keywords and the pages they will be mapped to. The columns should include the keyword, page URL, and any additional notes.
3. Analyze your website
Analyze your website and identify the pages that are relevant to each keyword. For example, if you have a page about “dog grooming”, you would map the keyword “dog grooming” to that page.
4. Assign keywords to pages
Once you have identified the pages that are relevant to each keyword, assign the keyword to the corresponding page in your spreadsheet.
5. Optimize your content
Optimize your content for the assigned keywords by including them in the page title, headings, meta tags, and throughout the body content.
6. Monitor your results
Monitor your website’s search engine rankings for the mapped keywords to see if your efforts are paying off.
Remember that keyword mapping is an ongoing process and should be regularly reviewed and updated as necessary. By following these steps, you can ensure that your website is optimized for the keywords that your target audience is searching for, which can lead to higher search engine rankings and increased traffic to your site.
