How New Google AI Search Engine Impact SEO and Paid Ads?
We don’t want to talk about how Google’s new changes impact marketers until we could see the whole picture.
Google is now releasing AI-generated answers within their search results when you ask Google specific questions.
For example, if you ask Google for a “good bike for a 5-mile commute with hills” you’ll now see results similar to this.
What’s cool about the result above is you can then go and ask a follow-up question and have Google filter the results. For example, if you prefer a bike that can meet the criteria above plus is also red in color, and an e-bike, Google will then filter the results and show me what you want.
The best part is you don’t have to start your search all over again. Filtering is just like how you can filter results on a typical e-commerce site when you are shopping.
So, what does this mean for SEO?
Most SEOs we have talked to are freaking out… the first thing that comes to people’s mind is Google is going to take away my traffic.
And yes, you can and probably will lose some traffic from this. But at the same time, it will create a better experience for people using Google, which will cause Google’s overall traffic and usage to go up, which should help you continue to get a lot of traffic from Google and potentially even more.
Do you remember the days when you used to ask Google the weather in any city and they would just list out tons of websites?
Now that’s not the case, they just show you the weather.
Whether you are looking up a stock quote, a definition, or asking Google about a math problem it just shows you the answer. They haven’t stopped there. They’ve continually made changes like this and many more will come over the years.
Well, it’s not that they want to keep people on Google. It’s that they want to provide the best experience for users.
And when they made all those changes, people freaked out and said SEO was dead. But it isn’t.
If you need assistance with SEO, PPC, or social media marketing for your business, please do not hesitate to contact us.
