Building a brand isn’t just about creating a logo or a catchy slogan; it’s about being visible where your audience spends their time—primarily online. With the web being a crucial channel for reaching potential customers, SEO is an essential tool for enhancing brand awareness. While it’s smart to invest in various marketing and advertising channels that make sense for your business (fun fact: direct mail still boasts the highest return on investment), you can’t ignore that 93% of all shopping journeys start online. Let’s explore three effective ways to use SEO to increase your brand’s visibility. 1. Do Keyword Research […]

Ever wonder how Google decides what’s “helpful content” and what isn’t? A recent study analyzed 260,000 search results to find out. Here are some of the key factors they identified. Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) Google places a high value on content that demonstrates thorough expertise, authoritativeness, and trustworthiness. Known as E-E-A-T, these elements are crucial for your content to be considered helpful. Ensure your content is written by knowledgeable authors, backed by credible sources, and updated regularly to maintain its relevance and accuracy. Semantic SEO: The Power of Related Topics and Keywords Gone are the days when stuffing keywords […]

I’m not here to compare ChatGPT and Google Gemini for content writing. Instead, there’s more to explore in understanding how to effectively utilize these tools for content creation. A recent survey (by NP Digital) with more than 1,000 marketers revealed that 87% of them are creating content using AI only and AI combined with humans. The results? A massive content overload. But not just that. Ubersuggest’s data revealed that in the last 30 days, 94.2% of the pages we tracked got no organic traffic. If you keep writing the same regurgitated information that everyone else is publishing, you’ll be wasting time. You […]

As per Google’s stance on AI – Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high-quality results to users for years. AI can help inspire creating stuff and can help the process, but it cannot replace the writing process, which is what people try to do. ChatGPT and Jasper (AI content generator) generated some basic content that needed a lot of changes. We […]