Be Ready For BIG Changes In The Search Market
Google has recognized that ChatGPT is disrupting the search market, and many users are finding this new method of searching to be quite appealing. As a result, SEO professionals need to stay up-to-date with these developments, as SEO is not dying, but evolving in a significant way. Traffic is likely to decrease even more than it already has.
With ChatGPT, Bard, and other AI technologies, users are getting their answers directly, and may not need to click through to any external links to find the information they require. In contrast, Google remains a platform for finding information, and users will need to sift through search results to locate the specific information they are looking for.
AI has recently revolutionized the search landscape. Therefore, it’s essential to focus on transactional keywords for SERP rankings, rather than informational keywords, since AI is already providing all the necessary information. In the future, people may no longer rely on Google as their primary source of information.
While AI may not have an immediate impact on the search market since only a small number of people are currently using it, it’s expected to have a significant impact once more users adopt this technology.
Please feel free to reach out to us if you have any inquiries or require further information regarding this post.
