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Nine Strategies to Rank on Google & LLM-Driven Searches: A Step-by-Step SEO Guide
AI
Introduction
ChatGPT has become one of the most popular websites globally.
As of November 2024, Similarweb reports that ChatGPT ranks 28th worldwide in terms of traffic.
The site saw over 3 billion visits in September alone, and people are using it to ask questions or even perform tasks as basic as writing content or as advanced as creating code.
However, ranking well on Generative Engine Optimization (GEO) platforms like ChatGPT requires a different approach than traditional SEO. As AI-driven search engines become the primary source of structured, informative responses, optimizing your content for these platforms can dramatically enhance visibility and engagement.
In this step-by-step guide, we'll explore proven GEO strategies, such as Quotation Addition and Statistics Inclusion, that significantly boost rankings. By incorporating reliable citations, enhancing readability, and ensuring an authoritative tone, you can increase your content's reach across both traditional search engines like Google and AI-powered LLM search results.
Whether you're an SEO professional or new to digital content creation, this guide will provide actionable insights to help you adapt to LLM-driven search trends and improve your content's discoverability.
GEO Optimization Strategies
These insights are derived from the research paper “GEO: Generative Engine Optimization”, a collaboration between researchers from Princeton and Seattle universities. The study analyzed nine key GEO strategies to measure their effectiveness in improving visibility across AI-driven search platforms.
Nine different GEO Strategies were evaluated in the research paper and here are the results.
1. Quotation Addition
Impact: +41% visibility improvement
Adds direct quotes from authoritative sources to increase credibility and boost trustworthiness.
2. Statistics Addition
Impact: +37% visibility improvement
Adds statistical data to enhance credibility and provide evidence-based support.
3. Cite Sources
Impact: +30% visibility improvement
Explicitly references sources in text. Try to cite relevant, up-to-date references (2024, 2025).
4. Technical Terms
Impact: +21% visibility improvement
Uses specific technical terminology to demonstrate expertise.
5. Easy-to-Understand
Impact: +20% visibility improvement
Makes complex ideas accessible to broader audiences.
6. Fluency Optimization
Impact: +30% visibility improvement
Improves readability and flow of the content.
7. Inclusion of JSON-LD Schemas
Impact: +21% visibility improvement
Structure Data:
Use JSON-LD schemas to provide structured data to search engines. This helps generative engines understand content context better.
Ensure that your JSON-LD schema is accurate and relevant to the content. Avoid stuffing irrelevant metadata as it may not yield positive results in GEO.
To validate schemas:
By following these strategies, you can improve your content's visibility on Google and LLM-driven searches. Focus on blending these techniques to suit your domain and the intent of the queries your content addresses.
Articles produced by Coderobotics are well-researched, cited and follow all EEAT standards (Experience, Expertise, Authoritativeness, and Trustworthiness) which makes them rank on Google and ChatGPT.
If you have tips for ranking on Google & LLM-driven searches, share them in the comments to help others learn and improve.
This entry was posted by Sasi and tagged in Generative Engine Optimization (GEO)
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