Building a brand isn’t just about creating a logo or a catchy slogan; it’s about being visible where your audience spends their time—primarily online. With the web being a crucial channel for reaching potential customers, SEO is an essential tool for enhancing brand awareness. While it’s smart to invest in various marketing and advertising channels that make sense for your business (fun fact: direct mail still boasts the highest return on investment), you can’t ignore that 93% of all shopping journeys start online. Let’s explore three effective ways to use SEO to increase your brand’s visibility. 1. Do Keyword Research […]