In today’s fast-paced digital marketing landscape, brands constantly look for innovative ways to engage with their target audience. For years, Google and Facebook have been the cornerstone of online advertising strategies, offering robust targeting and large user bases. However, a new player has emerged and is rapidly gaining dominance—Connected TV (CTV) advertising. CTV advertising is revolutionizing how brands reach consumers, and in many cases, it’s proving to be more effective than traditional online ad platforms like Google and Facebook. This blog will explore why CTV is outpacing these digital advertising giants and how brands can leverage their full potential. What […]