Tracking your paid ads performance is important, but what should you compare it to? If you want to know how you’re stacking up against your competitors, it helps to know industry benchmarks. The average click-through rate (CTR) for all industries is between 3-5%, as reported by Search Engine Journal. But clicks don’t always translate into conversions. To know how your ads are performing, you need to pay attention to all of these metrics: 1. Click-Through Rate […]