Many businesses often ask this common question: Should I invest in SEO or paid advertising? Here’s the thing… Neither marketing channel is inherently better than the other. Each serves different purposes at various stages of the marketing funnel. The Strengths of SEO SEO and content marketing are great for increasing visibility and building trust. When your website ranks high on search engines, it attracts organic traffic. This traffic is often more sustainable and cost-effective in the long run. SEO also builds authority over time, making it a powerful tool for long-term growth. The Power of Paid Advertising Social media advertising […]