Most people believe you have to write “new” content to get more traffic. But what about adjusting your existing content? Believe it or not, it is easier to get more traffic by just modifying your existing content. One way to do this is by integrating relevant keywords into older articles. This is called “keyword mapping”. In which you are pairing new or relevant keywords to existing pages in order to maximize your rankings. What is […]

In today’s digital world, search engine optimization (SEO) has become an essential part of any business’s online marketing strategy. SEO helps businesses to rank higher on search engines, drive more traffic to their websites, and ultimately generate more leads and sales. However, many businesses focus solely on selling SEO services, rather than focusing on the end result – generating leads. In this blog post, we will discuss why businesses should shift their focus from selling […]

Search engine optimization (SEO) has always been the backbone of digital marketing. And it’s easy to see why. If you’re a small business owner or company selling a product or service, ranking at the top of Google searches is one of the best ways to gain public visibility, reach your audience, and increase conversion rates. But like all good things, it’s a race to get to the top and stay there. Entrepreneurs and digital marketers […]

Discover the Top 7 SEO Challenges Faced by Website Owners and Expert Insights to Overcoming Common Obstacles for Improved Rankings. Here are some insights on the different aspects of SEO that are often considered challenging by website owners. In conclusion, website owners face these top seven SEO challenges. Overcoming these challenges requires a solid SEO strategy, patience, and a willingness to adapt to the ever-changing digital landscape.

What is Google Search Console? Google Search Console (GSC), formerly known as Google Webmaster Tools, is a free web service provided by Google that helps website owners and webmasters monitor, maintain, and improve their website’s presence in Google search results. It provides a range of tools and reports to help website owners understand how their site is performing in Google search results and identify any issues that may be impacting their site’s visibility in search. […]

What is a canonical URL or tag? A canonical URL or tag is an HTML element that tells search engines which URL is the preferred or authoritative version of a web page when there are multiple URLs that point to the same content. In other words, a canonical URL or tag helps search engines to understand that two URLs that have the same or very similar content are actually the same page, and avoids the […]

As per Google’s stance on AI – Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high-quality results to users for years. AI can help inspire creating stuff and can help the process, but it cannot replace the writing […]

SEOs and digital marketers can use ChatGPT for the following tasks: You guys don’t believe it. I just asked this question to ChatGPT, and ChatGPT AI generated the above points in seconds. As digital marketers, we can ROCK using ChatGPT!! Content Creation: ChatGPT can be used in the marketing industry in various ways. For example, it can generate personalized automated responses to customer inquiries, create high-quality content for email or social media marketing campaigns, and […]

Paid search can indirectly help organic search results by increasing brand familiarity. The effect of paid search on organic traffic may, in many cases, be more positive than marketers may previously thought. The increased brand exposure from paid search ads indirectly leads to higher organic search rankings. In turn, this leads to greater brand awareness, recall, and consideration. All in all, the combination of paid and organic search greatly improves the likelihood of purchases. Through […]

Coderobotics is a data-driven digital marketing agency specializing in website designing, SEO services, and PPC advertising in Frisco, Texas, to help to generate more leads or sales through our unique digital marketing strategies. Coderobotics help drive organic growth and maximize the search traffic potential for each piece of content. Educate and drive the right customers through your doors. Provide a strong technical foundation for your website, an Insightful and conversion-friendly user experience, better search engine […]