In the rapidly evolving world of social media, one size certainly does not fit all. Different generations have unique preferences when it comes to the social media platforms they frequent. Understanding these preferences is crucial for marketers, businesses, and content creators aiming to effectively reach their target audiences. In this blog post, we’ll explore the favored social media channels of various generational cohorts—Baby Boomers, Generation X, Millennials, and Generation Z—and delve into the data that […]

Are you tired of creating content for social media that seems to fall flat? It might be time to incorporate the FUZED approach. So, what exactly is FUZED? FUZED stands for funnel, unique accounts reached, zero-click, engagement, and dwell time. Let’s delve into each aspect. Funnel While social media often serves as the top of the marketing funnel, it’s crucial to consider the entire customer journey. Don’t just aim to attract attention; think about how […]

Ever wondered what sets apart those social media posts that capture our attention and those that simply scroll by unnoticed? Well, let me spill the beans—it’s all about video content! We’re spending an average of 68 minutes every day glued to videos on our favorite social platforms. That’s like watching a full-length movie every week just on our phones! And get this, that number has doubled in the last five years and shows no signs […]

In today’s digital marketing, understanding why SEO matters in social media marketing is the key to unlocking unparalleled success. Let’s explore how these two powerhouse strategies complement each other and why integrating SEO principles into your social media efforts is an absolute game-changer. At first glance, SEO (Search Engine Optimization) and social media marketing may seem like two separate entities. SEO focuses on optimizing your online content to rank higher in search engine results, while […]

The key to popular content is not actually the content, it is what you do after you post your content. Yet, if your content sucks then no one will consume it, and if your content is amazing it doesn’t guarantee success either. As per data we analyzed 5,204,391 posts of different social platforms, and 59.41% of the posts had no engagement. But we saw a trend with the top-performing content. Especially the 1% that was […]

Are we spending too much time making social media posts? Just check out how many posts go up every day on each platform: On those six social networks, more than 1.1 billion new things are posted. That’s why social media doesn’t get as many likes and comments as you might hope. To make things worse, in the last month, we looked at 5,204,391 social media posts, and a whopping 59.41% of them got no likes, […]

Just look at how much content is published on each platform daily. (Source: NP Digital). Among these six social networks, more than 1.1 billion new pieces of content emerge regularly. This flood of content contributes to the challenge of achieving the desired engagement on social media. Adding to the concern, NP Digital analysis of 5,204,391 social media posts in the last 30 days revealed that 59.41% received no engagement – no likes, shares, or comments. […]

As we embark on the journey into 2024, it’s essential to align our social media strategies with the ever-evolving landscape. To guide us in the right direction, Neil Patel’s NP Digital recently conducted a comprehensive analysis of 6,302,491 pieces of content across the major social networks – Facebook, Instagram, X, LinkedIn, TikTok, and YouTube. The results shed light on the current trends dictating the social media game. Video Content Dominance Unsurprisingly, short-form videos take the […]